Writer supports Antioch school district spending $75K on public relations
Monday, October 30th, 2017Dear Editor:
As a lifelong resident of Antioch and product of AUSD I find the past few days befuddling. It seems most people see that there is and are problems within our school district. Each person has their own solution which probably hits closest to home for them. Truth be told, there are many issues within our School District that needs to be addressed. So the crux of the matter comes down to this….which do we address first and where can we get the best bang for our buck.
Yes, spending up to $75K sounds like a lot of money especially if it is in one of our own personal bank accounts. When compared to a budget of $266 million, it is approximately 0.028% of the budget. Then, take into account that around 50% of the school districts have public relations persons allocated in their budgets that run on average of $180,000 per annum once all taxes and benefits are accounted for. In my simple math that I try to live by it appears they are getting the same function for $0.41 on the dollar. As a resident and person with children in the school district this is exactly the kind of forward thinking I want to see from the people in charge of the money.
As far as my understanding with this and I could be wrong – it happens – the purpose and target audience is not the general public but the actual parents and students. This is to let them know what positive items as well as events are coming to their school, adjacent schools in the district and what is to come as events and timelines. There are roughly 17,000 students which in turn makes roughly 34,000 parents (once again simple math) for an aggregate of 51,000 people. This brings the amount being spent to roughly $1.47 per student and parent. For me as an involved parent I see this as a good investment to be informed what is going on with my child’s school as well as other schools in the district, because the bad items are all over social media and easy to find.
Then I step back and think, what if I was one of the parents that has to commute 1.5 hours to work each day or has to work two jobs to make ends meet, then the $1.47 per person seems to be almost nothing to be informed as to what is going on in the school district. With that said by doing the same math the district has around $15,647 to spend per student per year in totality. This $1.47 would represent 0.009% of that money. In my opinion for AUSD to spend this per year is money well spent.
As I stated in the beginning yes, there are many issues to be addressed and there are many ways to address them. This is just one. I see this as an investment in pride in the school and its students while informing the parents. It is like anything. If all you are told is negative comments, then you have a negative opinion or mindset. When the positive is added to the negative at least a true perspective is able to be held. This is not a cure or fix. It is a beginning to curing the plethora of issues that face every school district.
Kenny Turnage
Antioch