On Sunday, Dec. 10, BART rang in the holiday season with our riders during our inaugural SweaterFest ‘23. More than a thousand of you showed up to Rockridge Station to celebrate with us — a reminder of just how much the Bay Area loves BART.   (See more photos)

We encouraged attendees to wear their BART holiday sweaters – from 2023, 2022, or 2021 (the first year we launched the sweaters) – and pose for a group photo on the steps to the station.

Some BART fans showed up as early as 11am – three hours before the start of the event – to be the first in line to buy a 2023 holiday sweater. By 2pm, the line to purchase BART merch snaked around the Rockridge sign and the plaza. 

“I didn’t know BART had a fashion line,” said one rider passing through the station.  

In addition to selling tons of BART-themed gifts, including the last-remaining 2023 holiday sweaters and beanies, we also launched our BART Stamp Rally with official BART passports, and handed out lots of free BART merch, including number plates and the new BART train plushie.  

Thanks for coming out, Bay Area. Happy Holidays!  

This year, BART sold 3,500 holiday sweaters in total. To help meet the strong demand, we pre-sold 2,370 sweaters earlier in the year. We ordered more than 1,000 additional sweaters to sell during the holiday season and were thrilled when they sold out quickly.  

If you weren’t able to get a sweater before they sold out this year, we encourage you to stay up to date on all things BART by following us on social media, signing up here for our BART News email subscription, and downloading the official BART app.  

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BART SweaterFest ’23

This entry was posted on Tuesday, December 12th, 2023 at 9:00 am and is filed under BART, Holiday. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.