Antioch council approves forming new Rivertown Dining District and draft logo design
Draft design of Rivertown Dining District supported by Antioch City Council. They requested changes to the type font and color.
By Allen Payton
During their meeting on Tuesday, April 13, 2021 the Antioch City Council approved a new, Rivertown Dining District for Antioch’s historic downtown, promoting the current and future restaurants located there. They also had the option of either Downtown Dining District or Waterfront Dining District, or could have come up with their own, different name. Dining District Branding & Marketing Campaign presentation
The geographic area is within the existing Rivertown Business District, but a smaller area described as 5th Street to the River and E Street to the Marina.
Both District 2 and 3 Council Members Mike Barbanica and Lori Ogorchock said they preferred the design that included the paddle wheel with a fork, knife and spoon and the name Rivertown Dining District. But they wanted to Mayor Pro Tem Monica Wilson also liked the paddle wheel and naming it the Rivertown Dining District.
“I’m trying to get into it. Some people seem to be excited. Rivertown Dining District makes sense…it seems to be an existing brand of some sort,” said District 1 Councilwoman Tamisha Torres-Walker, who represents the part of the city where the new dining district is located. She supported the paddle wheel design, as well.
According to Sean McCauley, who owns several buildings in Rivertown and has brought several restaurants to the downtown, “they’ve reached out to several” restaurant owners for input.
“It’s been a long time on this project with our ad hoc committee,” he added.
The council also approved an ad campaign with Evviva Brands, the company the council hired in 2018 to rebrand the city with a new logo. According to the staff report, the ad campaign will include:
- Dining District Microsite: Develop a district microsite including the district story, restaurant features, openings and hours, promotional videos, etc.
- Streaming Radio Ads: During the initial Opportunity Lives Here campaign the best performing ads were streaming ads. We will develop ads targeting potential diners within a short drive of Antioch.
- Light Pole Banners: Develop six unique light pole banners with a unique call to action and using the new mark, the Antioch master mark, and dining district footage.
- District Dining Map: Develop a city map highlighting Antioch dining establishments with a focus on dining district restaurants.
- Dining Card Design: Develop district dining card suitable for a restaurant stamp on the other side. Details of card copy content to be determined in collaboration with Antioch.
- Branded Take-Out Containers: Develop art for branded take-out boxes showcasing the district.
- Suite of Promotional Ads (digital and print): Develop a suite of digital ads in the various sizes
The motion to approve the name of the new district and the contract with Evviva Brands passed on a 5-0 vote.
David Kippen of Evviva Brands said they will bring back another round of logo designs with reversing the colors, looking at the lighter, salmon color for the text and different typefaces for “more refinement before we’re done.”
the attachments to this post:
Dining District Branding & Marketing Campaign presentation
Rivertown Dining District draft logo design
