Smart & Final launches private label charitable giving campaign

Smart & Final logoGrocer gives first percent of net profits to support local nonprofits

On Wednesday, February 17, 2016 Smart & Final, the value-oriented food and everyday staples retailer, announced the launch of its new giving campaign, First Street First Percent, which donates the first one percent of net profits from the sale of its First Street® private label brand products at its US-based Smart & Final banner stores in California, Nevada and Arizona to the Smart & Final Charitable Foundation™ to support local nonprofits.

“Smart & Final has a long history of giving back to the communities we serve,” said Smart & Final CEO Dave Hirz. “With our new First Street First Percent program, we are taking our community commitment to the next level.”

First Street, Smart & Final’s flagship private label brand, features more than 2,000 quality products and represents over 23 percent of Smart & Final’s total sales. Customers can find First Street® products across most categories throughout the store, from grocery, frozen and dairy to packaging and cleaning products.

Starting today, Smart & Final customers will see signage throughout the store that provides information about the First Street First Percent program and showcases how their purchase of First Street products can benefit local communities.

“Now when customers buy First Street products, our premier private label brand, they will be giving back to local communities through our Smart & Final Charitable Foundation,” Hirz added.

Through the Smart & Final Charitable Foundation, funds generated will support local nonprofits, e.g., food pantries, Little Leagues, Boys & Girls Clubs, the American Heart Association, Special Olympics, Olive Crest, local schools and many more.

“Buying First Street products will mean better playgrounds, more music in schools, more new uniforms and more meals for friends and neighbors in need,” Hirz continued.

Throughout the years, the Smart & Final Charitable Foundation has donated millions of dollars to causes and organizations focused on four key areas – health and wellness, education, hunger relief, and team sports and youth development.

Recipients of donations range from local Little Leagues and Boys & Girls Clubs to food pantries and organizations such as The American Heart Association, Olive Crest and the Special Olympics. In 2015, the Smart & Final Charitable Foundation gave more than $900,000 to community organizations in California, Arizona and Nevada where the company has stores.

When customers purchase First Street products, which range from grocery, frozen and dairy products to packaging and cleaning, they will be contributing to the development of more playgrounds, more school uniforms, and increasing the amount of meals available to people in need in their local communities.

For more information about First Street First Percent, visit

About Smart & Final

Smart & Final Stores, Inc. (NYSE: SFS), is a value-oriented food and everyday staples retailer that serves household and business customers. The Company is headquartered in Commerce (located in Los Angeles), CA, where it was founded 145 years ago. As of January 3, 2016, the Company operated 276 grocery and foodservice stores under the “Smart & Final,” “Smart & Final Extra!”  including their location in Antioch, and “Cash & Carry Smart Foodservice” banners in California, Oregon, Washington, Arizona, Nevada, and Idaho, with an additional 15 stores in northern Mexico operated through a joint venture.

Smart & Final Charitable Foundation, located at 600 Citadel Drive, Commerce, CA 90040, is a nonprofit charitable organization that donates to local charities and other non-profit organizations. No part of the purchase price for the First Street First Percent program may be deducted as a charitable contribution.

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