By Allen Payton

Bank of Agriculture and Commerce (BAC) is celebrating its Golden Jubilee. Ronald A. Berberian, president and chairman of the board, stated the bank achieved many milestones since 1965, and he’s excited about what the future holds.

“BAC is kicking off the celebration with a new name — BAC Community Bank (BAC),” said Berberian. “The name maintains BAC’s strong brand while denoting it’s a community bank serving individuals and a variety of business sectors including agriculture.”

Chief Executive Officer William R. Trezza added that the bank’s new companion tag line “banking. always connected.” reflects the bank’s strong connections to its communities and customers through investment, relationships, and technology.

“As we launch BAC Community Bank, we’re introducing new high interest and rewards based checking accounts. The name change also brings ECC Bank – a division of BAC and East Contra Costa’s oldest community bank – under the BAC Community Bank brand,” said Trezza.

Trezza, who’s been with the bank since 1982, said the transition is seamless and effortless for customers.

“The principals of the bank remain unchanged, as do other incidentals such as staff, phone numbers, web address, etc.,” he shared. “Customers can expect to receive our same commitment to unmatched personal customer service they’ve come to know and expect.”

Trezza explained the name change, further.

“We’ve always wanted to get rid of agriculture. Not that we didn’t welcome agricultural businesses. But, because it steered other businesses away,” he stated. “Plus, we’re going to do these new chip cards and the size of the name, with the two brands, it became very difficult. So, we went back to the original BAC name. It’s a better place for customers to be. It will be one brand, BAC Community Bank.”

“Other than simplicity and consistency, it’s something to call ourselves for the next 50 years,” Trezza said with a chuckle.

“It will take a little while, with new signs,” he added. ““We’re putting up new banners, in the meantime.”

BAC invites its customers interested in learning more about the name change and its new innovative banking products to check the Frequently Asked Question section at its website: bankbac.com, or call BAC at (877) 226- 5820.

BAC Community Bank

The Berberian family of Stockton owns BAC Community Bank. It was chartered in 1965 and serves San Joaquin, Stanislaus, and Contra Costa Counties. BAC has 10 branches in Stockton, Modesto, Lodi, Brentwood, Oakley, Discovery Bay, Antioch, and Concord.

The Bank’s expertise lies in its ability to personalize and customize its products and services to meet the needs of its customers. BAC offers innovative electronic banking products and cash management services. The Bank is well positioned to service the credit and operation needs of small to large businesses, from corporations to sole proprietors. BAC offers a wide variety of consumer banking products to satisfy the personal banking and investment needs of individuals, business owners and their employees. For more information visit www.bankbac.com.

the attachments to this post:

BAC logo 1

This entry was posted on Monday, June 8th, 2015 at 3:00 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.