Hires three local contractors for writing, photography and videography services
By Allen Payton
At their board meeting on Wednesday, Oct. 25 the Antioch School Board voted 3-2 to hire three contractors to provide photography, videography and public relations services to help improve the district’s public image. Board President Walter Ruehlig and Trustees Diane Gibson-Gray and Gary Hack voted in support while Board Vice President Debra Vinson and Trustee Crystal Sawyer-White were opposed.
Listed on the agenda under the Consent Calendar as item “Q. Vendor Agreements for Freelance Information,” district staff described it as follows: “As part of the Antioch Unified School District’s goal of community engagement, the District issued a call for freelance writers, videographers, and photographers. Applications were screened and the attached vendor agreements met the criteria established in the posting. These vendors will provide original content related to our District in the form of news and feature stories, informational and promotional videos, and photography of District events, etc.”
One contract is with local, self-described event photographer Beverly Knight, another one is with Melissa Hammack Photography, and both are not to exceed $25,000 and will last through next June.
The third eight-month contract is with Mike & Mike Media, LLC and is also not to exceed $25,000. Mike & Mike Media AUSD contract 10-25-17
The contracts are all the same for writing stories, videography and photography services and include the following: $250 for news stories of up to 250 words with photos, $500 for up to 500 words and $600 for stories up to 1,000 words; videography services of up to 10 minutes at $1,500; and photography services up to $1,300 for 50-100 photos at one location with significant editing.
But, the prices and the fact it doesn’t include either of their names just the name of the company, the contract with Mike & Mike Media is the most controversial because the company is partly owned by Mike Burkholder who is the owner and publisher of the local news website, EastCountyToday.net. His partner is local photographer Michael Pohl. Burkholder has been very critical of other media in East County over the years, posts articles with spelling and grammatical errors, was a candidate for school board in last year’s election critical of other candidates including Sawyer-White, and has been very critical of Vinson, as well.
However, before Wednesday night’s vote Burkholder said he now mainly publishes press releases on his website, no longer covers the school district in articles and was considering shutting down or selling his site.
Antioch Superintendent Stephanie Anello handles most communication with the media, as the district does not have a Public Information Officer.
“AUSD is the only district without outreach,” Burkholder explained to the Herald prior to the board vote. “Pittsburg and Mt. Diablo have PIO’s.”
“The more content sent out…the more you get,” he continued. “The more you know about and can share with your readers or do your own stories. Or heads up to events rather than last minute invites from board members.”
However, the contract with Mike & Mike Media is not for PIO services and Burkholder will not serve in that capacity. Anello and the Board President, currently Walter Ruehlig, will continue to be the individuals communicating with the media for official comment by the district.