Letter writer unhappy city hired outside agency for rebranding instead of local talent

Editor:

Antioch is a city with well over 100,000 people, some of whom are advertising, marketing, and graphic design professionals.

Question: When faced with the prospect of rebranding Antioch’s image, why did city leaders choose an outside agency? Resident professionals would have had a more vested interest in promoting their hometown, and no doubt would have done the job for a fraction of “big city agency” prices.

This is a slap in the face to local talent and an example of why “opportunity” does not live here.

Opportunity leave here!

Anne Ray

Graphic Artist

Antioch

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