Letter writer: Let’s talk about the City of Antioch’s brand

Dear Editor:

Let’s talk about the really poor marketing of the marketing campaign to listen to the citizens of Antioch. I love this city, and I am happy to give input as to why Antioch is great, why folks should move here, etc. What I’m not happy about is the embarrassing debacle that surrounds this effort by the company hired to survey residents: evvivabrands.com.

I read about this series of events on Facebook Thursday morning. The first event shown was Friday 10-6 at the Somersville mall. I was surprised to be the first person in a city of over 100,000 people to register for the “listenting session” (the typo is theirs, not mine).

I showed up at 10 am and found no signage, no indication of anything happening in the main courtyard where the session was to take place. After asking around, I was directed to a storefront lined with black curtains where three people were standing around with rolling bags. I asked if they were associated with the brand event, and, hallelujah, they said they were.

I understand why they may have been defensive when I asked why it was so difficult to find them. But if you are a professional listener, I would recommend less arguing and more acknowledgement of the problem. Furthermore, this event that I signed up for was not an all-day meeting or session. They were simply there to pull shoppers in to ask the questions that, I assume, are the same ones on the electronic survey.

Come on, Antioch. If you hire a “professional” company to help with the brand for the city, at least make sure that they know what they’re doing.

Jacquelyn Higgins

Antioch resident

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